Search engine optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or organic results), rather than direct web traffic or paid web traffic. As an internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in results.

We can provide white hat techniques that will improve your website ranking on Google and other search engines. White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience and completely follows search engine rules, regulations, and policies.

Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat.

Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.

Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Search engine optimisation (SEO) is included in some of our website packages, but you can also add this as an extra to your website package. This includes creating SEO meta tags and descriptions for main pages, categories and products. This is a one-off setup cost and we do not monitor this after setup or charge you an ongoing monthly fee, which is why the price may be cheaper than other companies. We aim to get it right initially, which saves you money in the long term. This service is only available to our website design customers.