Search engine optimisation (SEO) is the process of enhancing the quality and quantity of website traffic by increasing the visibility of a website or web page in search engine results. Unlike direct or paid web traffic, SEO focuses on improving unpaid results, often referred to as "natural" or organic results. As an internet marketing strategy, SEO involves understanding how search engines operate, the algorithms that influence search behavior, what users are searching for, the specific search terms or keywords they use, and which search engines are preferred by the target audience. By optimizing a website, SEO aims to increase its ranking in search results, thereby attracting more visitors and improving the website's overall performance.

We use white hat SEO techniques to enhance your website's ranking on Google and other search engines. White hat SEO focuses on optimizing your website with strategies and tactics that prioritize a human audience and adhere strictly to search engine rules, regulations, and policies.

In contrast, black hat SEO involves deceptive practices, such as purchasing links or employing cloaking techniques to mislead search engines. These unethical tactics can harm user experience and may result in your website being blacklisted by search engines. By sticking to white hat methods, we ensure sustainable and effective improvements to your website’s visibility.

Engaging in anything other than White Hat SEO practices can lead to your website being banned from Google and other search engines. Google, being the most prominent search engine with billions of daily visitors, represents a significant opportunity for your website to attract new users.

A ban from Google can cause a severe drop in website traffic and adversely impact your business. Given the extensive effort involved in developing and maintaining your website, the prospect of being banned from the internet's most widely used search engine is alarming. Worse yet, there is no guarantee that Google will ever reinstate your website once banned. A lifetime ban from Google could have devastating long-term effects on your website's visibility and your overall business success.

Search engine optimisation (SEO) is included in some of our website packages, but you also have the option to add it as an extra to your package. This service includes the creation of SEO meta tags and descriptions for main pages, categories, and products. It is a one-time setup cost, and we do not charge an ongoing monthly fee or monitor the SEO after setup, which often makes our pricing more affordable compared to other companies. Our goal is to optimize your website effectively from the start, saving you money in the long run. Please note that this service is available exclusively to our website design customers.